Information graphics or infographics are graphic visual representations of information, data or knowledge created with the intention of presenting complex information quickly and clearly.
For example, the image on the left makes it quite clear that the data is suggesting that there are more females than males.
Infographics often start with an intriguing headline such as ‘How Much Planet Earth is Worth in Cash?’ Then, in just the necessary amount of steps using facts and image, they proceed to answer the question posed in the headline.
And what of the brand that has paid for this content?
Well they can benefit from backlinks to their website, recognition of being a thought leader and general awareness of the product or service that they offer. Arguably the same answer could have been described just using text, but when we seek answers online we are looking in the first instance for fast answers.
For those answers to be memorable the best Infographics draw on the skills of storytelling (i.e they have a beginning a middle and an end with hopefully some tension somewhere in the middle). That helps the information stick.
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